New Ocean Ghost Net - Watches made from recycled fishing netsNew Ocean Ghost Net - Watches made from recycled fishing nets

DANISH DESIGN ICON SINCE 1984

Free Shipping & No Tax
Fast Delivery, duty paid

Free returns
Within 30 days

3 Years Warranty 
When you register your watch

The Italian Connection

A handful of the finest Italian leather straps

Accents Of Colour

 Simply brilliant in any language

Back In Black

Simply won't be ignored

We donate

When buying one of these watches PICTO will donate the full amount directly to Danish Red Cross 

What time is it?

Picto® challenges the idea of a classic watch having two watch hands and a numbered dial. Here, the hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand.

Story time

Picto® was created by the two young hippies Steen and Erling in the 80s. In a time when everyone was busy talking about 'time is money', and 'every minute counts', the two creators went in the diametrically opposite direction. With Picto® you are encouraged to set your own agenda. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you've tried, you become addicted.