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PICTO x Kakao Friends

A Collaboration Inspired by Simplicity

When two creative worlds share the same philosophy, something special happens. The collaboration between PICTO and the beloved Kakao Friends characters grew from a shared idea: life doesn’t have to be complicated to be meaningful. Sometimes the most beautiful moments are the simplest ones—the small pauses, the quiet routines, and the everyday details we often overlook.

Together, this shared mindset has been transformed into a collection of everyday objects designed to gently remind us to slow down and appreciate the present.

At the heart of the collection are three special PICTO watches, each inspired by a different character: Ryan, Choonsik, and Apeach. Every watch reflects the personality and color universe of its character while staying true to PICTO’s iconic minimalist design—where a single dot and a line visualize the passing of time in the simplest way possible.

At the heart of the collection are three special PICTO watches, each inspired by a different character: Ryan, Choonsik, and Apeach. Every watch reflects the personality and color universe of its character while staying true to PICTO’s iconic minimalist design—where a single dot and a line visualize the passing of time in the simplest way possible.

Each watch also comes with an additional interchangeable strap, equipped with PICTO’s easy-release function, allowing you to change the look in seconds and adapt the watch to your mood or style.

The collaboration extends beyond watches into a series of thoughtfully designed everyday items that bring the same playful simplicity into daily life. The collection includes notebooks, keyrings, stickers, and fabric wall posters—small objects that add personality to your surroundings while celebrating the joy of simple moments.

Together, these pieces create a collection that is not only about design, but about a way of living: embracing simplicity, enjoying the present, and finding happiness in the everyday.

THE GREAT TRIP TO DENMARK

What if time was not about counting every second, but about noticing the moments in between?

This short film explores time as a living experience—quiet, continuous, and always moving forward. Through a series of subtle everyday scenes, it reminds us that time is not only something we measure, but something we inhabit.

Inspired by the minimalist philosophy of the PICTO watch, the film captures time as a visual story: a moving dot, a simple line, and the endless flow of moments that make up our lives.

The film reflects on the way we experience time in everyday life. Instead of presenting time as something strictly measured by seconds and minutes, it focuses on the small moments that quietly shape our days. Through a series of calm, visually driven scenes, ordinary situations unfold—people moving through spaces, subtle interactions, and fleeting moments that might otherwise go unnoticed.

The narrative suggests that time is not only a system we track, but something we feel and live through. Each moment passes, yet it leaves an impression, becoming part of a larger rhythm of life.

This perspective connects directly to the philosophy behind the PICTO watch. With its iconic design—one moving dot representing the hours and a single line marking the minutes—the watch transforms time into a visual experience. Rather than emphasizing constant precision and urgency, it invites a calmer awareness of time as something fluid, intuitive, and beautifully simple.