Introducing the PICTO® Ocean Ghost Net watch collection. PICTO has been a Danish Design Icon since 1984, with its minimalist approach to timekeeping matched with powerful color combinations. By sourcing sustainable materials and producing a watch using Ocean Ghost Nets from our seas, our most significant task was not to compromise the original design from 1984. Instead, meticulous attention to detail in every step of the process has made it possible for the PICTO to create a new line of sustainable watches while staying true to its original design and history.
At PICTO®, we aim to take small steps every day to be more sustainable. And the Ocean Ghost Net project is our newest, most ambitious project where we hope that our watches will serve as a daily reminder to do our part for the environment.
The watch case is constructed using upcycled fishing nets from the ocean redeveloped into nylon plastic pellets. Apart from reducing the plastic pollution in the sea, it also prevents the ensnaring and harming of marine mammals. The case stays true to the original design from 1984 and offers a new lightweight form factor with an array of powerful color combinations. In addition, the case features 5 ATMs.
100% RECYCLED STRAPS
The new straps for the PICTO® Ocean Ghost Net watch collection are made of 100% recycled plastic, reducing the plastic waste, one watch at a time. The new straps offer a unique look to the PICTO® Ocean Ghost Net watch collection and bring all-day comfort with super lightweight and breathable straps.