SO ICONIC IT'S IRONIC

SO ICONIC IT'S IRONIC

27 / 02 / 20

A dot and a line. PICTO® shows time in the most insisting minimalistic way. Designed in Denmark in the 80's it is still contemporary centuries later and loved by people of all ages and nationalities. No wonder PICTO® is called an icon among watches. 

Yet we find that ironic. 

To us ironic should not be something, but someone. Someone who dares to stand out, pop eyes and shake things up. Maybe someone like you?

If PICTO® could inspire people to set their own agenda, be less bound by expectations and time running, it would be awesome and truly spread positive vibes round the clock. Therefore, let's put people in the spotlight. 

Wouldn't that be iconic? 

PICTO® challenges the idea of a classic watch having two watch hands and a numbered dial. Here, the hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand. 

It is the technical design and art of minimalism that makes it unique.

To this day, still. 

SO ICONIC IT'S IRONIC
SO ICONIC IT'S IRONIC