AJ hands incl. fitting
A dot and a line. PICTO® shows time in the most insisting minimalistic way. Designed in Denmark in the 80's it is still contemporary centuries later and loved by people of all ages and nationalities. No wonder PICTO® is called an icon among watches.
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A dot and a line. PICTO takes the seriousness out of timekeeping, showing time in the most minimalistic way. Its decades-long history and defiant design have made it an icon amongst watches. And yet, it is a symbol of time in the most peculiar fashion. Taking the pressure away from timekeeping while celebrating the art of it at the same time. A staple like PICTO craves the attention of someone who defies the norm, who commands a double-take, and shakes things up. Maybe someone like you? PICTO is an inspiration to those who set their own agenda – to be less bound by the expectations and demands of time. To become an icon, you must first dare to stand out. Why not start with PICTO?
PICTO challenges the idea of a classic watch having two watch hands and a numbered dial. Here, the hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand. It is the technical design and art of minimalism that makes it unique. To this day, still.