A dot and a line. PICTO takes the seriousness out of timekeeping, showing time in the most minimalistic way. Its decades-long history and defiant design have made it an icon amongst watches. And yet, it is a symbol of time in the most peculiar fashion. Taking the pressure away from timekeeping while celebrating the art of it at the same time. A staple like PICTO craves the attention of someone who defies the norm, who commands a double-take, and shakes things up. Maybe someone like you? PICTO is an inspiration to those who set their own agenda – to be less bound by the expectations and demands of time. To become an icon, you must first dare to stand out. Why not start with PICTO?