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What time is it?
PICTO challenges the idea of a classic watch having two watch hands and a numbered dial. Here, the hour is indicated by a dot on the rotating dial, while the minutes are indicated by a conventional hand.
Story Time
PICTO was created by the two young hippies Steen and Erling in the 80s. In a time when everyone was busy talking about 'time is money', and 'every minute counts', the two creators went in the diametrically opposite direction. With PICTO you are encouraged to set your own agenda. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you’ve tried it, you become addicted.